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Gift Cards That Bring Customers Back

Custom-branded gift cards, sold and processed through the same setup as your everyday payments — no separate vendor to manage.

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Gift Cards

More Than a Payment Option

Gift cards do double duty — they're a payment method customers actively want, especially around the holidays, and free marketing every time someone hands one to a friend or family member. Argent handles custom-branded gift card processing as part of your existing setup, not as a separate vendor relationship to manage:

A gift card program for small businesses is one of the few payment features that pays for its own marketing — every card sold is a reason for someone to come back.

Common Challenges

Common Gift Card Program Challenges

The same five issues come up again and again for businesses running gift cards through a separate vendor.

Managing a Separate Gift Card Vendor

A second contract, a second statement, and a second point of failure to troubleshoot.

Generic, Unbranded Cards

Off-the-shelf cards that don't reinforce your business at all when handed to a friend.

No Visibility Into Outstanding Balances

Not knowing how much gift card liability is actually outstanding at any given time.

Redemption Not Syncing With POS

Manual entry or reconciliation errors at checkout because two systems aren't talking.

Missed Marketing Opportunity

Treating gift cards as just a transaction instead of a repeat-visit and referral driver.

Built For Your Business

We Work With Businesses Like Yours

From boutique retail to industrial distribution, Argent adapts to how your business actually accepts payments — not a one-size-fits-all setup. Every industry below gets its own processing setup, priced and built around how that business actually runs.

Boutique retail store checkout counter

Retail

In-store and online payment processing that keeps up with however you sell.

  • In-store, online, and BOPIS orders under one system
  • Barcode-scanning POS & SKU-level inventory sync
  • Built to handle holiday volume spikes
Boutique & SpecialtyMulti-LocationE-Commerce
Bright contemporary restaurant dining room

Restaurants

Table-side, counter, and online ordering, all under one processor.

  • Online ordering integrations
  • Tip adjustment support
  • Fast funding options
Quick-ServiceFull-ServiceBar & Nightlife
Technician servicing a home heating unit

Field Services

Get paid on the job site with mobile and virtual terminal options.

  • Mobile & virtual terminal payments
  • Job-site invoicing
  • Recurring service billing
HVAC & PlumbingContractingHome Services
Warehouse workers moving inventory between shelving aisles

Distribution

Lower-cost ACH processing built for larger B2B transactions.

  • ACH acceptance for large orders
  • ERP integrations
  • Accounts receivable automation
WholesaleB2B Supply
Dental clinic treatment tray

Healthcare

Secure, PCI-compliant payment collection for patient balances.

  • PCI compliance assistance
  • Recurring billing
  • Patient payment plans
Medical PracticesDentalSpecialty Clinics
Row of industrial fabrication machines on a factory floor

Manufacturing

Payment processing that matches your purchase order cycle.

  • Purchase-order aligned billing
  • ACH for large B2B orders
  • Net-terms invoicing support
Custom FabricationIndustrial Supply

See How Gift Cards Fit Your Setup

See how gift cards fit alongside your current processing setup — send your last statement and we'll walk through it with you.

Get Your Free Statement Review Transparent Pricing · No Long-Term Contract · PCI DSS Compliant · A Real Person On Your Account
Questions

Gift Cards FAQ

Setup & Branding

Can I get gift cards with my own branding?

Yes — cards can be designed with your logo and branding rather than using a generic template, so they read as your business, not a third-party product.

How long does it take to launch a gift card program?

Timelines vary based on whether you're ordering physical cards, digital cards, or both, but most programs can be up and running within a few weeks of getting started.

Can I sell gift cards online as well as in-store?

Yes — gift cards can be sold through both channels, with balances and redemptions tracked together regardless of where the card was purchased.

Do I need special hardware to sell or redeem gift cards?

In most cases, existing POS or terminal hardware handles gift card transactions the same way it handles standard card payments — we'll confirm compatibility with your specific setup.

Can I offer both physical and digital gift cards?

Yes — many businesses offer both, giving customers the choice of a physical card to hand over or a digital one to send by email or text.

Pricing & Redemption

Is there a fee to set up a gift card program?

There's typically a setup cost associated with card design and initial ordering, separate from your standard processing rates — ask your account contact for specifics based on your card volume and design needs.

Do gift card transactions cost the same as regular card transactions?

Gift card sales and redemptions are typically priced as part of your standard processing setup rather than a separate fee schedule — ask your account contact for the specifics on your account.

What happens to unredeemed gift card balances?

Unredeemed balances remain as outstanding liability on your books until used, subject to applicable state laws around gift card expiration and escheatment — worth reviewing with your accountant for your specific state's rules.

Can a customer use a gift card for a partial purchase?

Yes — the remaining balance stays on the card for future use, tracked automatically rather than requiring manual notation.

Can gift cards be combined with other payment methods on one purchase?

Yes — a customer can apply a gift card balance and pay the remainder with a card or other method in the same transaction.

Support & Reporting

How do I track outstanding gift card balances?

Your account dashboard shows gift card sales, redemptions, and outstanding balances alongside your regular sales data, rather than a separate report you have to reconcile by hand.

What happens if a customer's gift card is lost or stolen?

Depending on your program setup, a card's remaining balance can often be looked up and reissued — ask your account contact how this is handled for your specific program.

Who do I contact if a gift card isn't redeeming correctly?

You'll have a named point of contact on your account team who can look into a specific card or transaction directly.

Can I run promotions, like bonus value on gift card purchases?

Many businesses do run seasonal gift card promotions — talk to your account contact about how that would be structured and tracked within your program.

Does gift card reporting integrate with my other sales data?

Yes — gift card activity is tracked alongside your regular processing data, so you're not piecing together two separate reports to understand overall sales.

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